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Writer's pictureBallantine Consulting

Why is SEO (Search Engine Optimisation) important to your online business?

Updated: Apr 25, 2020

As Google accounts for around 40% of website traffic, SEO has become a key force in the internet world and should not be ignored if you want to get your business noticed and get ahead of your competition.


With on-page SEO and off-page SEO playing a significant role in getting your users to your site, it is important to have a long-term strategy for both.


SEO is free traffic. It is important to remember that by organically getting your site to the top of search engines organically, you are saving on advertising costs and appearing to users at the most relevant and right moment in their moment of search. Thus, SEO is a free method to get your site higher in search engine rankings.


SEO traffic converts well. As your site will appear to your potential customer at the right time, there is a much higher chance of conversion. Thus, there is a higher chance of you getting more sales or whatever your ultimate SEO goal is. SEO provides you with a great opportunity to boost sales, brand awareness and exposure, increase traffic to your website and best of all, it’s free.


All you need to have is an SEO expert that can optimize your site to make the most out of your SEO strategy. Contact us today to find out more!




Planning an SEO strategy. On page seo vs off page seo at Ballantine Consulting.
On page seo vs off page seo


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