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Don’t believe that you can create ideas and unique things on the spot. You need to have a plan of what you want to post, when you want to post it, and also who at the business should be posting it. We all have lives outside of the business and it makes sense to devise a careful strategy to help you to achieve your objectives.
First of all, start with a plan for the next 6-12 months. Create a calendar and think about topics that you want to write about including which ones are relevant to your audience. When is the right time to post about those topics? Perhaps there are timely events throughout the month or year where it makes sense to post about specific products, services or events which involve your business.
Are you going to share the workload or are you going solo? Make sure that you have a clear plan about who is in charge of posting what posts and when. This will ensure that your objectives can be met and you are able to write quality content with high engagement and not rushing to finish low quality posts which will result in low engagement.
Remember to think about why you are doing it all, what do you want to achieve? Which business goals are your posts meant to be supporting? If you want to increase awareness of your brand, make sure that your posts are written that way. On the other hand, if you are doing this to deepen your existing relationships with customers then your posts will be rather different.
There are a number of tools available that will help you to create a social media calendar and work towards achieving the goals stated in your social media plan. Tools such as Hootsuite, Buffer and Everypost are particularly useful for doing this, and you can even schedule posts so that they automatically share in advance. You can then get back to having two way conversations with your customers and building your businesses, because remember, that is what they are – two way conversations.
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