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Once you have published your content online, you will now be able to collect the data to better understand your audience.
The time spending on your content must be used efficiently. So what is your target? Is it a goal to sell more, to increase your subscribers by 10,000, or increase your page views on your blog by 20%? Once you have set your goals, you can then move forward on to tracking and measuring your results.
So what kind of metrics can you use?
1. Visitor location
2. Age
3. Gender
4. How long visitors spend on a page
5. What visitors search for when they land on your site
6. Number of transactions made on site
7. Traffic source of your visitors from social media channels
8. Number of page views your blog post gets
Tracking against your past results will show the true reflection of whether your new strategies are working. These metrics will give you an indication of what kind of content is helping you to achieve your goals and which articles are getting you the best ROI.
How to use the information from your metrics? Your Google analytics can be used to analyse invaluable data such as how long a user spends on a specific page, how many page views that page gets and more. Such data could be used to identify which kinds of content your users like to read about and what your team should spend more time working on.
You can use the date to refine your content marketing strategy as you go, and help to ensure that it is on course to hit your company's goals and objectives. Have a think about which metrics will help you to determine the success of your content marketing campaigns. And remember, this data can also be used to improve your future campaigns too!
How does your business measure it’s content marketing?
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