Keyword research is crucial in determining how successful your SEM campaign is going to perform.

You need to have a plan of what you want to post, when you want to post it, and also who at the business should be posting it.

It’s important that every online business has a clear strategy for both in their digital marketing plan.

Let us give you a push as to how you can spend your time and budget during this time to devise a marketing strategy during lockdown.

High search volume may be a good thing, or so you might think. However, if that specific keyword isn’t getting any clicks...